The bill that died in 2026 is coming back — better positioned, with fewer obstacles. Stopping it requires a broader coalition, sharper research, and a modern media program. We need to prepare before session begins.
The 340B Anti-Discrimination Act passed the Senate at the end of the 2026 session after Sen. Gustavo Rivera forced a last-minute vote. It was never treated as a real two-house bill — and the Assembly held firm thanks to Novartis and the coalition we built.
Speaker Heastie said the bill will not pass his chamber. Chair Amy Paulin said transparency language is needed. Rivera will return with a modified bill aimed at satisfying that objection — and the Assembly may no longer be the backstop. We need a different plan, and we need it now.
Keep allies engaged through the off-season. Lock in labor commitments and expand Black community partnerships before January.
Stop guessing on message. Quick-turn pulse surveys plus Aimi by Moxie AI focus groups to determine the frame that moves our targets.
Retire Albany geo-targeting. Build a precision list of decision-makers and buy direct in the outlets they actually read.
Opinion pieces stay, but sponsored content via partners like URL Media shapes the narrative before the bill hits the floor.
No comms blackout over the off-season. Regular updates keep allies ready to move in January — not scrambling to reconnect. In 2026 we didn't brief Building Trades until their March conference. We can't afford to let that happen again.
1199 will push harder as hospitals deploy their strongest ally. Lock in stronger commitments from Building Trades, Laborers, Painters, and Carpenters. Bring in NYSUT and Operating Engineers.
Build on Sharpton and NAACP momentum. Add The Black Institute, Community Voices Heard, clergy networks. Deliver through URL Media and other trusted outlets in the communities hospitals are targeting too.
Walking into 2027 still debating which message to use is not an option. We recommend a combination of gold-standard polling and Aimi by Moxie — our AI-driven focus groups — to answer the biggest questions before session begins.
A statewide survey of 800 New Yorkers running roughly 18 minutes — long enough to measure baseline support for 340B, retest support after exposure to our messaging, and stress-test opponent attacks. We see what moves voters, what backfires, and where the soft spots are before session begins.
Aimi is Moxie's proprietary research platform. Real people — roughly 25 New York respondents per group, recruited from the segments that matter (legislators' constituents, labor households, Black and Latino communities) — in a live conversation moderated by an AI voice. We get the depth of a traditional focus group in days, not months, and at a fraction of the cost.
A power map is a structured intelligence product. We chart every person, institution, donor, staffer, district leader, clergy member, labor president, and journalist who has real influence over Assembly Health Chair Amy Paulin's thinking on 340B. For each node we capture the relationship to Paulin, their current position on the bill, what they care about, and who can credibly reach them.
The output is a living map of pressure points and trusted messengers we can activate by name when the bill moves — so we're not guessing who to call in January.
Geo-targeting Albany on session days was useful in 2015. Decision-makers no longer consume media that way. Our paid program needs precision, not zip codes — and it needs to reach legislators where they live, not just where they work.
Legislators, staff, and key influencers who will shape this fight. Map personal and professional networks around priority targets. Build an echo chamber of trusted voices.
City & State. Empire Report. Politico NY Playbook. These reach the right people with the credibility to land the message.
By serving our content into legislators' home districts — not just the Capitol bubble — we make the campaign look and feel much bigger than it actually is. The same member who saw our message in Albany on Monday is seeing it on their neighborhood feed Tuesday night.
Even better: when we reach family, friends, and donors in those districts and they bring it up unprompted, the legislator stops feeling targeted and starts believing this is a real, organic conversation happening around them. That's when minds move.
Op-eds remain a core tactic — but they can't be the whole earned strategy. We need to evolve to stay ahead of the opposition.
Through partnerships like URL Media, place content that reads like real journalism in outlets that matter to the audiences we need to move.
Done well, this isn't advertising. It frames the bill through public perception before it ever reaches the floor.
URL Media is a network of multicultural media sites — including Amsterdam News, Documented, Epicenter NYC, and New York Hispano — with deep credibility in the communities most affected by 340B policy.
Sponsoring editorial and social content through these trusted publications educates and mobilizes authentic voices from the underserved communities most impacted by the legislation — reaching audiences traditional paid media can't.
Moxie Strategies is ready to lead. We recommend a working session with the full Novartis team before the end of July to set priorities and timelines.